OEM consumables and parts provider Reprographic Technology International (RTI) says it will enter the North American display graphics field at SGIA Expo 2011 this month through its recently formed ColorMatch graphics product division, after a successful launch in Europe this year.

Traditionally a production print supplies company, RTI has recognised that the division between the repro and graphics markets have blurred, says Erik Norman, vice-president of sales and marketing. "We observed a recent trend of our conventional reprographic customers searching for higher profits by getting into the display graphics market. We decided to follow suit.

"We started with the highly successful launch of our ColorMatch products in the UK marketplace earlier this year. We are now very excited to be rolling this out in North America where we expect even greater success."

SGIA Expo will bring together the digital signage market and the signage and print industries from October 19th to 21st in New Orleans.