International Expo Consults (IEC) part of Falak Holding, one of UAE’s multi-faceted business conglomerates, stated that with the advent of new technology the ‘Digital Signage’ industry is expected to grow exponentially in 2012 across the region. As per the research carried out by Intel Corporation, the digital signage industry worldwide is growing at a CAGR (compound annual growth rate) of 26 percent and predicts that the world will have over 22 million digital signs by 2015.

Digital signage is a form of electronic display that shows television programming, menus, information and advertising to name a few. Digital signs such as LCD, LED or projected images can be found in public and private environments, such as retail stores, hotels, restaurants and corporate buildings. According to a new report by Global Industry Analysts Inc. the global digital signage systems market is expected to reach $13.8 Billion by 2017.

“An emerging technology in this space, digital signage, has rewritten the rules of marketing, enabling enterprises to deliver information to their employees and customers more effectively. Furthermore, digital media technologies have completely transformed the landscape in which enterprise and media companies operate by enabling them to optimise their business processes. New delivery mechanisms have also allowed marketers to use innovative strategies to reach their customer bases effectively,” comments Mr. Abdul Rahman Falaknaz, Chairman of IEC. 

“The market sees digital signage as a more beneficial compared to static signage because content that updates frequently can be digitally updated, saving the cost of printing. Digital signage also has the ability to be interactive with imbedded touch screens, movement detection and image capture devices. Increasing adoption among a wider base of industrial sectors as an effective medium for interactive advertising and decreasing costs of purchasing, installation and maintenance also augurs well for the future of the market,” said Mr.Sharif Rahman, CEO, IEC.

IEC will unveil its 15th edition of the ‘Sign and Graphic Imaging Middle East’ (SGI) show in early 2012. The show will be held from January 31st - February 2nd at the Dubai World Trade Centre. SGI is one of the most anticipated events of the year in the region for exhibitors and visitors in the signage, outdoor media, screen and digital printing industries.

“It’s a special year for us and we will introduce new components such as the ‘Digital Signage’ and the ‘Digital Commerce’ industry sectors at our show next year. We had a strong turnout from across the GCC as well as East Africa, the Sub Continent, Europe, Asia among other geographies. The quality of visitors who attended the last edition of SGI Middle East was amongst the best we have ever seen and we expect the trend to continue into 2012,” added Mr.Rahman.