Digital signage supplier to the Nordic market ZetaDisplay is to hold its fourth annual Nordic ZetaDay – an educational meet-up to share and discuss knowledge relevant to the digital signage industry.

This year's Nordic ZetaDay focus is 'Multi-channel Retailing – In-store Communication 3.0' which will include a line-up of speakers and participants from the digital signage industry and a panel debate on 'changes in consumer purchasing behaviour and how these will affect retailing today and in the future'.

"The communication with customers in stores is becoming ever more important for the retail and service sectors, while the level of investment in digital active media is increasing," says ZetaDisplay group manager Leif Liljebrunn.

ZetaDisplay offers 'complete media platforms for digital signage' and has 'close links' with industry research sources, it says

"It creates a desire for more knowledge among the major players in the market, who need to select the right media channels and be able to use them efficiently. Therefore we want to share experience from both companies and researchers."

ZetaDay 2011 will host retail trade specialists, trend investigators, communication, marketing and project strategists, creative directors and researchers, who will discuss information, practices, strategies, and the future of the digital industry in Stockholm on November 29th 2011.