The Clarity Marketing tool includes reports on email promotions

Trade Signs UK, a supplier of bespoke sign systems to the trade, has commented on its recent marketing activity using Clarity Marketing services.

"We needed a way to keep track of how effective our marketing was being and needed our email promotions to be read by all," explains Haylee Benton, marketing and operations manager at Hertfordshire-based Trade Signs UK.

"Our email server was always being clogged up with the emails we were trying to send to our 7,000-strong database, so with Clarity Marketing being an online tool hosted by a third party this made perfect sense."