New York City's Columbus Circle subway station has been taken over by an advertising campaign for sports clothing brand Asics, which includes an interactive display measuring 64' (19.5m). The video content promotes Asics's sponsorship of the New York City Marathon.

Called the 'Marathon Experience', the campaign was devised by the advertiser, Vitro and the Outdoor Advertising Group, and the display was produced by CBS Outdoor and Inwindow Outdoor. The content includes a video simulation of Olympic marathon runner Ryan Hall running along the videowall in real time, as well as 'inspirational messages', images of Asics products and an exhibit on the many aspects of the marathon called 'Slices of Life'.

The 'Marathon Experience' encourages subway passengers to 'Run with Ryan' and try to beat marathon runner Ryan Hall's pace for the length of the screen

"This is a unique, attention-getting outdoor display that builds buzz and anticipation for one of New York's greatest pastimes, with an emotional connection to one of its biggest sponsors – Asics," comments Alvaro Muir, vice-president of digital media, CBS Outdoor.

"No one does station domination campaigns like CBS Outdoor, but with the 'Marathon Experience' we've raised the bar by successfully incorporating interactive elements that will engage and delight passersby, and call attention to Asics and its many products."