‘Bieber Fever’ took over workers at Midlands-based Hollywood Monster when they provided stage graphics for one of the world’s biggest pop superstars. The company helped set the stage for prince of pop, Justin Bieber, when he switched on the 2011 Christmas lights at Westfield London and Westfield Stratford City. The events, watched by thousands of Justin’s adoring fans, were an enormous success. Screaming fans were also treated to a live performance from the Canadian 17-year-old who has sold more than 11 million records worldwide.
He turned on Westfield Stratford City’s Christmas lights, which were accompanied by a spectacular fireworks display, and then sang four songs from his latest album in front of an impressive backdrop produced by the team at Hollywood Monster. Hollywood Monster printed and installed many of the graphics for the event including several PVC stage and press backdrops, red sparkle vinyl floor graphics as well as other impressive digitally printed products.
Sales director Simon McKenzie said: “As always we really enjoy working with Westfield on such high profile events and again this demonstrates the diversity of our business and our commitment to providing a professional, quality service.”
It is the latest in a string of high-profile projects it has completed for retail giant Westfield. The ￡1.45 billion Westfield Stratford City - Europe's largest urban shopping mall with over 300 High Street names and 50 restaurants - was officially launched in September by Nicole Scherzinger.
The 200,000 visitors on launch day were greeted by the UK’s largest ever banner display which wraps the stunning new shopping complex next to the Olympic stadium in London’ East End. Measuring a vast 350 metres by 14 metres, the banner display - which has images with a retail theme - was installed by Hollywood Monster’s fitters.
Earlier this year, the business was responsible for creating and producing the circus-ring themed set for the UK premiere of Robert Pattinson and Reece Witherspoon’s movie Water For Elephants, which took place at Westfield London. The set included a 27metre broadcast wall and coverings for the circular stage and podiums for the stars to greet their public from.
Hollywood Monster employs around 65 people and works with major companies including Next, Virgin Media, LilyWhites, Debenhams, Ann Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and Bovis Homes. Sectors it is active in include commercial and residential property, construction, retail, corporate, exhibition, outdoor media, event, stadium, museum and theatrical.
The company has invested heavily in state-of-the-art printing technology enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments.