Out-of-home media site owner Ocean Outdoor has unveiled two new advertising structures near Canary Wharf in London, UK. Called Two Towers East, the digital signage sites are 'an exact replica' of Ocean Outdoor's existing Two Towers West structures.

"The Two Towers East have their own clear proposition in the marketplace, but the synergy between The Two Towers West and East is clear," says Richard Malton, marketing director, Ocean Outdoor. "We are now able to create one of the strongest sales propositions afforded by any combination of digital sites in Europe, dominating both the Western and Eastern routes into London."

Two Towers East will target financial sector workers and those travelling to the Olympics next year

The sites were unveiled following a successful competitive tender process from Tower Hamlets Council, explains Ocean Outdoor. The launch advertiser for the new digital screens – which are situated to target workers in London's financial district – has been announced as BMW.

"The location of these sites is absolutely critical for top tier brands wanting to communicate with a high-value audience and the location for the Olympics is perfect," adds Tim Bleakley, chief executive, Ocean Outdoor.