Manel Martinez has been named as Vice President & General Manager for the HP Graphics Solutions Business in EMEA. He will be responsible for driving HP's graphics arts portfolio from signage and packaging to technical printers and publishing amongst the different printing communities across the region.

Manel brings over two decades of experience in the printing industry in both a worldwide and regional capacity.  His background will enable him to promote and exploit the migration towards digital print amongst the design, branding and marketing communities, demonstrating the power of print as an integral aspect of brand communication.

 Manel Martinez has worked for HP in various capacities since 1989

For the last two years, Manel has been in the role of Vice President and General Manager of the HP Imaging and Printing Group (IPG) in the Iberia Region. He was responsible for optimizing efficiency, effectiveness and critical growth and increased performance across the region.

Prior to this role, Manel was the General Manager of the Large Format Printing design business at a worldwide level. This role included the responsibility for the strategy and direction of the business targeted at both the technical and creative industries. Manel directly managed the design focused teams in Barcelona and Shanghai.

Manel joined HP in 1989 and has held a number of different positions covering overall business group management, R&D and marketing. He has also worked as an engineer developing firmware for Large Format products.

Manel holds a degree in Computer Science from the Universitat Politècnica de Catalunya and a MBA from ESADE in Barcelona.