JCDecaux's international research found airports are 'a growing global arena for brands'

JCDecaux has released the results of its 'Airport Stories World' survey, which found that air passengers, especially frequent flyers, welcome 'more intimate relationships with brands' and are receptive to interactive digital networks, touchscreens, sponsored game zones and charging stations.

The study also found that 91 percent of almost 1,600 respondents agreed that brands benefit from airport advertising and that 85 percent said they enjoy airport ads.

"Airport Stories confirms that consumers actively seek more engaging opportunities with brands and gives a deeper understanding of how to communicate with the passenger," says Jean-Charles Decaux, co-chief executive, JCDecaux.