IBM's 'The Smarter City' campaign utilises the touchscreen capabilities of the Interactive Media Wall

Digital out-of-home media owner Eye has revealed its Interactive Monster Wall, installed in Manchester Airport in partnership with Monster Media, is being used by technology company IBM to advertise its 'The Smarter City' campaign.

The Interactive Monster Wall is 'an intelligent digital signage display' that incorporates audio, video, multi-touch technologies and gesture recognition, Eye explains.

"The passenger interacts with the creative giving the consumer the choice to experience content that is most relevant to them, making the campaign more impactful and meaningful," says John Rankin, general manager, Eye.