Service Graphics, the large format print and display division of the St Ives Group, was recently selected to work with high street fashion brand Reiss, on its ‘Autumn Reflections’ window displays. As part of the company’s autumn graphic display rollout across the UK, USA and Russia, Service Graphics was asked to produce and install interior graphics and lightboxes across its 49 UK stores and to create stunning window displays in its top ten London stores including Barrett Street and Market Place. This marks the first time that Reiss has worked with a single company on a project of this scale, producing and installing graphics at all its UK stores.
Service Graphics produced 153 lightboxes using vision screen smooth backlit film printed on the Durst Rho 500R, 98 bespoke coloured mirrored window vinyls and 218 Lambda photographic prints, some of which were sent to the USA and Russian stores. For the London window displays, stunning double-sided free standing screens were created, the largest of which were 6 metres high. These screens included a combination of large format print and mirrored vinyl to create the ‘reflections’ theme which was carried throughout the window display. The graphics for the window displays were produced using Durst Rho printed photographic canvas which was stretched over a timber framework. The edges of the screens were finished in mirrored acrylic with inlaid chrome hinges. A number of stores also had monitors integrated into the display to showcase the latest Reiss catwalk runs.
“Reiss is one of the most successful and recognisible fashion brands on the high street and we were delighted to be chosen to take on a project of the scale of ‘Reflections’" said Alex Wilson, Marketing Manager at Service Graphics. The project posed a number of challenges including a short turnaround time. The Window displays for all ten London stores were designed, produced and installed within a 3-4 week time period. Additionally, in some stores the ceilings were 7m high and made the installation of the giant frames quite tricky. Despite these challenges, all installations were completed within the deadlines and to the high specification required by Reiss.
Jon Black, Head of Visuals at Reiss said, “Following the completion of previous individual projects for us, we selected Service Graphics to produce all the large format print and display for the ‘Reflections’ campaign. This is the first time that a single company has produced work for a project of this scale and we were delighted with the consistency of quality and the cost savings we were able to make across the print and installations.”
Service Graphics is currently working on additional projects for Reiss, including further window vinyls, posters and January sale vinyls.