Dancing Santas from Warwick University's street dance group EQHO with the Hollywood Monster

Digital printing company Hollywood Monster has sponsored a video showing a flash mob of street-dancing Santas to raise money for Birmingham Children's Hospital.

Broadcaster Richard Bacon fronts the video, which will be posted on YouTube. The hospital raises ￡3m a year to treat over 225,000 children from across the UK annually.

"We are proud to sponsor the flash mob in aid of Birmingham Children's Hospital," says Tim Andrews, managing director of Hollywood Monster. "The hospital is a lifeline for families and their sick children all year round, but its work is especially poignant at Christmas time."