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CBS Outdoor to implement DOOH after retaining control of Netherlands railway advertising
Dec 13 2011 09:16:12 , 1085

CBS Outdoor Netherlands is to upgrade railway advertising sites

 

CBS Outdoor Netherlands says it will develop a digital panel offering as part of a multi-million-euro investment into improving advertising sites across the country's railway network, after extending its existing partnership with NS Poort.

 

"As an international organisation, we are very pleased with the financial terms of our recent wins including Westfield Stratford City in the UK and now the NS [Poort] extension," says said Antonio Alonso, chief executive of CBS Outdoor International.

 

"We look forward to introducing digital assets to Dutch railways utilising our global expertise, delivering high-quality audiences to advertisers across the country."