CBS Outdoor to implement DOOH after retaining control of Netherlands railway advertising
CBS Outdoor Netherlands is to upgrade railway advertising sites
CBS Outdoor Netherlands says it will develop a digital panel offering as part of a multi-million-euro investment into improving advertising sites across the country's railway network, after extending its existing partnership with NS Poort.
"As an international organisation, we are very pleased with the financial terms of our recent wins including Westfield Stratford City in the UK and now the NS [Poort] extension," says said Antonio Alonso, chief executive of CBS Outdoor International.
"We look forward to introducing digital assets to Dutch railways utilising our global expertise, delivering high-quality audiences to advertisers across the country."