Amelia Lily fans promoted Signs Express with the banners

Banners produced by Signs Express Gateshead were caught on camera this weekend during the X Factor final. Footage of finalist Amelia Lily's homecoming in Middlesbrough with her mentor and X Factor judge Kelly Rowland showed the crowd waving banners – featuring the Signs Express logo – urging viewers to vote for the singer.

Signs Express has congratulated the Gateshead centre owner Malcolm Lant and his team for the promotional campaign.

The sign-making business, located in Team Valley, Gateshead, expanded last year to double its production unit.