Heidelberg UK managing director Gerard Heanue plans to spend next year proving that print is not 'old technology', and is looking forward to the vast potential of Drupa 2012.

Heidelberg UK managing director Gerard Heanue

What do you think will be the greatest opportunity for and threat to the print industry next year?

Drupa will be the key for success next year and will be the greatest opportunity. It will be a good acid test for the state of the industry and also the economy.

The greatest threat will be the risk from the Euro, with the potential adverse effects of FX uncertainty, recession and reduced bank lending.

What do you believe is the most under-recognised aspect in printing that is likely to gain more prominence in 2012?

From an external perspective, we need to market print more effectively. The efficiency, quality and effectiveness of print for communication are still underestimated. It is not 'old technology'.

Within the print industry we need continue to invest in our staff – both through training to maximise efficiencies and the need to recruit apprentices to this vibrant industry.

What do you hope to get out of Drupa 2012?

To inspire our customers by providing a glimpse of the future and the technology available to get them there now.

What new technology do you expect to see at Drupa 2012 in your sector?

Improvements in the predictability and quality of print. Focus on shorter make readies, achieving even quicker running speeds in sheetfed and post press and increased automation through MIS.

What new technology do you expect to see at Drupa 2012 in other sectors?

Increased integration and cross fertilisation of existing technologies; litho, digital, inkjet, and toner. The end product will determine the technology, and not vice versa. In addition, improved real time data capture through connectivity to all equipment, prepress press and post press to enable improvements in efficiency.

What can the industry do to increase its profile next year?

Market print as a valuable medium. Change the focus from a commodity to a value added business. It is the best medium for communication to all age groups, it is environmentally friendly, innovative and highly technical.

What will you do differently next year?

Develop software offerings to deliver our service offerings more cost effectively. Oh, and spend more time in Dusseldorf!