WAND Corporation, Eden Prairie, Minn., a provider of digital menu board solutions for the foodservice industry, was chosen by the Denver-based quick service restaurant (QSR) chain Smashburger, Inc. to be their exclusive provider of digital menu boards. “Smashburger chose WAND because of their extensive experience in both designing digital menu content and deploying digital menu networks,” says Jeremy Morgan, SVP, marketing and consumer insights at Smashburger.

Smashburger not wanted to control the customer experience throughout the day, and also wanted to ensure the look and feel of their digital menu boards blended seamlessly with their restaurant’s highly refined décor. They were able to accomplish both through the use of WAND Digital and WAND creative services, as well as sleek new LCD screen from LG Electronics, says the company. “We worked closely with WAND to overcome the challenges associated with the unique Smashburger brand, which was successfully maintained throughout the entire execution,”

Morgan says. “Our new digital boards allow us to feature the breadth and depth of our menu as well visually highlight our smashed fresh, served delicious burgers.” In fact, WAND recently received a DSA Crown Award from the Digital Screenmedia Association for the digital content that they developed specifically for Smashburger.

“The powerful combination of LG’s monitors and WAND’s compelling content solution results in a stunning example of how digital signage is evolving to become a valuable solution for QSR applications,” says Y.K. Cho, senior vice president, commercial displays, LG Electronics USA.

The WAND Digital solution has been installed in nearly 20 Smashburger corporate and franchise locations across the U.S. Going forward, all new corporate Smashburger sites will be digital sites and most franchisee sites should follow suit.