March's Digital Signage Expo (DSE) in Las Vegas, USA will include a new four-part seminar programme aimed specifically at owners and operators of digital out-of-home (DOOH) networks.

The programme will include sessions on audience reporting standards and best practices, getting a network noticed by advertisers, national, regional and hyper-local advertising, and narrowcasting to shoppers.

"The DOOH Networks Track will be informative and thought-provoking, challenging attendees to re-evaluate their approach to doing business to ensure that their 'take-aways' have immediate value," comments Richard Lebovitz, educational director for DSE producer Exponation.