The London-targeted adverts feature a fish made up of the capital's landmarks

Out-of-home (OOH) advertising company CBS Outdoor has launched a campaign promoting its services in the UK, highlighting the effect of OOH media. The creative, called 'Outdoor by Name, Urban by Nature' is regionally targeted and features images of animals comprised of icons from each area.

The campaign is currently running on the Underground and National Rail sites in London, and on bus sides, National Rail six-sheets and four-sheets in Birmingham, Liverpool, Glasgow, Manchester and Bristol.

CBS Outdoor cites ONS and TGI statistics showing that 87 percent of respondents have seen OOH advertising in the past week.