YCD Multimedia will demonstrate a new analytics module for its Retail Advertising and Merchandising Platform (RAMP) at the 2012 National Retail Federation's (NRF) Convention and Expo in New York, USA this month. The module connects point-of-sale equipment with digital signage to allow retailers to measure marketing displays' correlation with actual sales.

The module also enables users to analyse data based on the geographical location of retail sites or departments within shops, allowing real-time optimisation of in-store promotions, says YCD Multimedia.

The new module works with RAMP, with 'emulates the real workflow between a retailer, their agency and their suppliers', says YCD

RAMP is compatible with HP's new retail products range and Retalix Customer Management and Marketing Suite, and will be on display at the HP stand at the NRF show.

"The Analytics module is a significant addition to our technology arsenal," says Noam Levavi, chief executive, YCD. "We have made it easier for retail stores to convert their vast amounts of sales data into valuable information that streamlines marketing decisions and enhances competitive responsiveness."