Rob Older, Richard Kensett and Chris Rimer will head off on a 2,400km drive on February 12th for this year's FESPA Wrap Rally, which will show off a specially wrapped motorhome as well as allow the team to film examples of digital print technologies and applications. The rally will end in Barcelona, Spain in time for this year's FESPA Digital trade show after passing through eleven cities in four countries.
The FESPA Wrap Rally II will be undertaken in a wrapped motorhome
The design for the wrapped motorhome will be chosen by the FESPA community, who can vote online. The website will also feature an interactive map of the FESPA Wrap Rally II route, plus blogs, photographs, videos, webinars and interviews. Visitors to the trade show – taking place from February 21st to 24th – will also be able to follow the team's progress via FESPA's social media platforms.
The trip, designed to encourage print companies to 'Explore the Wider Opportunities', will travel through UK, Belgium, France and Switzerland before reaching Spain. It is sponsored by HP and Hexis.