Highlights from London Fashion Week will be transmitted to

shoppers via Ocean Outdoor's digital billboard

Ocean Outdoor's Eat Street digital billboard at the Westfield London Shopping Centre will display interactive content from London Fashion Week during the event this February.

Twitter updates, video highlights from the catwalk shows and behind-the-scenes footage from the Vogue website will keep shoppers updated on the 100 London Fashion Week events.

"Digital out-of-home advertising campaigns are enjoying significant success rates in retail environments," says Richard Malton, Ocean Outdoor marketing director. "Audiences are more than willing to interact with digital out-of-home advertising screens in shopping mall environments which means higher engagement rates."