Stratacache has commented on the impact of digital media on the retail sector during the National Retail Federation (NRF) trade show, taking place this week in New York, at which the company is exhibiting.

Stratacache is demonstrating its Digital Menu Board solution, powered by ActiVia for Media software, and its translucent PrimaSee display technology.

“Within today's competitive retail environment, innovative digital media solutions have a big impact on generating product differentiation and awareness for brands, and we're thrilled to showcase our solutions – delivering retailers a new digital tool to increase sales," says Chris Riegel, Stratacache chief executive.