The Platt Retail Institute (PRI) has found that 40 percent of agencies state their clients either currently use or may adopt digital place-based advertising, in a research article called 'Agency and Brand Attitudes and Perspectives Regarding Digital Place-Based Advertising'.

A further 40 percent reported that their clients' knowledge of the industry is related directly to their use of this method of advertising, while 38 percent of the study's participants ranked metrics as the most important requisite for establishing the industry. Thirty-five percent said that 'reliable metrics are essential to increasing brand adoption'.