CBS Outdoor UK's cross-track projection (XTPs) and LCD screens installed on London's Underground network will be used for a campaign for Eurostar from this week which includes real-time comments from passengers.

Digital signage on the Tube will promote Eurostar services

Called Eurostar Live, the platform allows travellers to give advice and share experiences with others, and to communicate with Eurostar directly. The CBS Outdoor campaign also includes promotes Eurostar's services, especially around the Olympics.

"We're trying to integrate conversational aspects the brand has with its audience and bring it to life so people can share it," explains Lionel Benbassat, director of marketing and brand, Eurostar.