Printed electronics company Novalia and a group of researchers from UK universities have demonstrated interactive print technology at the South-by-Southwest (SXSW) festival in Austin, Texas that they say could 'revolutionise' the music and printed media industries.

Interactive Newsprint, a research project led by the University of Central Lancashire (UCLan), presented an internet-enabled newspaper at the technology festival, and head of product design at Dundee University and researcher on Interactive News Dr Jon Rogers hosted a panel session with Mercury Prize-nominated artist King Creosote and Novalia’s Dr Kate Stone to discuss whether printed electronics can save the music industry.

Paul Egglestone, who is leading the project based at the School of Journalism, Media and Communication at UCLan in the UK, says: "We are actively prototyping and testing [radical] new forms of interaction between people and the internet that have not been seen before.

"We are connecting people to the internet using paper and adding the potential benefits of some online features like analytic data on user interactions. This is dynamite for the print industry and opens up a whole series of new ways to fund the future of content creation – whether that’s news and information, or, in this case, music."