The digital signage network installed in Spar convenience stores is expected to reach more than 1,000 locations by the end of the year, according to signagelive, which powers the network.

Spar has so far bought 510 signagelive licences and chose the system in order to tailor advertising messages, as Anthony Sappor, business development manager, explains: "Having made the decision to bring content and network management in house, we needed a simple solution that any of us could use. We also needed the ability to distribute content en masse, or on a site-by-site basis to ensure that our suppliers are reaching the correct audiences in accordance with a store's product range and location."

Sappor continues: "An example of the need to tailor our content is the recent work we have been doing with a company called Payzone. Payzone is a service that allows people to pay bills remotely using cash – typically utility bills. This facility is available at 65 of our 170 digital signage locations and we have been able to work with Payzone in creating a series of adverts that are only transmitted to those relevant sites."