HP has announced that it will offer a special at-show cashback promotion to the first 50 Sign & Digital UK visitors who purchase the recently introduced HP Designjet L28500 or HP Designjet L26500 Printer at the three-day event.

The first 50 buyers who confirm their order at the HP stand (J10) during Sign & Digital UK will receive an exclusive golden ticket, with which they will be entitled to claim back ￡1000 or €1250 against the HP Designjet L28500 Printer and HP Designjet L26500 Printer.

Introduced at the end of 2011, the HP Designjet L28500 and L26500 Printers will receive their UK debut at Sign & Digital UK and will spearhead the company's extensive product showcase on show in Birmingham. This solutions line-up will focus on HP Latex technology, designed to meet the needs of environmentally-conscious print service providers and their customers.

"We've been absolutely delighted with the market's response to our latest HP Latex printers and based on this, we expect them to raise an eyebrow or two among print service providers and sign businesses that make the trip to Sign & Digital UK", says Anne Sharp, HP Designjet Category and Marketing Manager, UK and Ireland.  "As our cashback promotion is only valid for Sign & Digital UK, we encourage any visitor looking to extend their services and save money on their next investment to come and take a closer look at the multitude of benefits offered by our latest large format print devices."

Ideal for point-of-purchase displays, soft signage, vehicle graphics and more, both the Designjet L28500 and L26500 feature HP 792 Latex Designjet Inks which produce rich blacks and glossy results on banners and self-adhesive vinyl. A key benefit of HP Latex Inks is the ability to produce odourless prints that can extend PSPs' applications offering and enable them to meet the changing needs of customers.

HP's exclusive cashback offer on the HP Designjet L28500 and L26500 Printers is only valid for orders confirmed in person at the HP stand during Sign & Digital UK 2012.