Prismaflex's Storm-Flex dry posting system – described as a new kind of tensioning system that removes the need for pasting – is to be installed at 230 national railway sites by CBS Outdoor UK.

Out-of-home media company CBS Outdoor explains that Storm-Flex 'allows the poster equivalent of high-definition broadcast images' by ensuring the posters are free of creases. In addition, Storm-Flex displays are 'cheaper and quicker to install and remove than standard posters' and are also safer for installation teams as ladders are no longer necessary. The manufacturing process has a smaller carbon footprint, CBS Outdoor adds.

Storm-Flex system is safer, faster and cheaper than standard poster stands, says CBS Outdoor

"This is a significant advance in the move away from paper and paste being made by outdoor companies and CBS Outdoor UK is leading the way in upgrading quality and convenience in the sector," comments Sam Cook, chief executive of Prismaflex UK.

"Crucially it also offers advertisers and media agencies a fast, reliable HD quality product that can deliver best-in-class results in a highly competitive part of the media market."