Digital signage solutions provider Stratacache has shown off a new interactive digital media solution at the Adobe Digital Marketing Summit in Ohio, USA. The company says it will give 'retailers and brands a compelling, interactive experience to grab the attention of shoppers and influence purchase desire'.

Gestural Interactive allows customers to use hand movements to control shopping, gaming, retail and promotional applications on out-of-home screens in stores and other locations. Besides looking through inventory, playing promotional games and selecting products for purchase, the interface allows more time and space in which customers can interact with promotional messages.

"The Adobe Digital Marketing Summit is a premier event for digital marketers and advertisers, exploring new solutions that address the ultimate retail question of how to engage customers and have them remember your brand," says Stratacache founder and chief executive Chris Riegel. "Our latest Gestural Interactive technology creates the ultimate, immersive experience for consumers, allowing them to directly interact with featured in-store promotions and brand messaging through unique, motion-based digital applications."

Gestural Interactive is powered by ActiVia for Media software – a web-accessible scheduling, management and monitoring platform, designed to give marketers control over thier gesture-based out-of-home content.