Hewlett Packard (HP) announces the launch of its application service HP Wall Art, a first-of-its-kind custom wallpaper printing service powered by HP’s industry-leading printing technology, and targeted at savvy home owners looking to transform their living spaces into works of art; with a look that reflects their interests, taste and lifestyle. HP is aiming to create compelling customer experiences with HP Wall Art through selected Print providers, who in turn will offer HP Wall Art to homemakers, interior designers and other professionals in the interior décor industry.

Speaking at the launch event, Puneet Chadha, Director – Graphics Solutions Business, HP Imaging and Printing Group India said, “HP Wall Art is a revolutionary service that leverages HP’s advanced printing technology to offer a uniquely customisable home décor option for the home. The sheer ease of choosing wallpaper from diverse designs; spanning a wide range of themes, colours and moods; makes HP Wall Art a compelling proposition for home owners who wish their walls to make an aesthetic statement.”