Antalis McNaughton has unveiled Coala, its new range of commodity, speciality and environmentally-friendly large format printing products, at Sign & Digital UK 2012.

The Coala collection includes 20 products for water-based ink and 54 for solvent, UV and latex ink. It provides printers with the versatility and performance they need to deliver premium quality print jobs to end customers, under a single brand.

The collection contains substrates for both indoor and outdoor applications including a broad range of papers, self-adhesives, banners, textiles, wallpapers and specialty media. Particular attention has been paid to the development of products for latex ink.

The Coala collection has been sourced from leading European suppliers, primarily from Germany, that have undergone a rigorous selection process. Only those suppliers offering optimum performance combined with value-for-money and market relevant products have been selected.  Strong environmental credentials were also an important consideration and Coala includes a large selection of PVC-free products such as films, textiles and FSC or PEFC certified papers.

Richard Champion, Marketing Director at Antalis McNaughton comments, “This launch underlines the importance Antalis McNaughton places in the international development of its sign and display activities, a key area of commitment for the company going forward.”

Coala is also one of the cornerstones of Antalis McNaughton’s Digital-to-Business (d2b) initiative.  This initiative aims to help customers leverage the many business opportunities provided by the emergence of highly innovative digital technologies and applications.

The visual communications market is currently growing year-on-year with the flexible media segment in particular demonstrating enormous potential. This potential is linked to the diversity of substrates that can be used (paper, vinyl, adhesives, film, textiles etc.), the ease of application and therefore the quick return on investment for printers investing in large format machines. The Coala collection will allow printers to leverage this potential and boost their profitability. Antalis McNaughton will continue to work with suppliers to extend the collection even further with new, innovative media.