Digital Brothers is showcasing a new, recyclable alternative to PVC and paper for billboards and banners.

The high durability Polyethylene (PE) material, which is available in widths of up to 3.8m, is available in white and silver and is reusable and lightweight - from 90m2.

Piotr Wirpsza of Digital Brothers said: "This substrate has many advantages compared to paper or PVC; a 6m by 3m billboard made from this material would weight only 1.9kg.

"Whereas the same size billboard made from PVC would weigh 10kg, enabling a significant reduction in shipping and storage costs. It can also be used multiple times."

The Poland-based company is the exclusive distributor for the Polyethylene material, which is manufactured by Canadian company Fabrene, in continental Europe and the Middle East.