At the upcoming drupa—from May 3 to 16, 2012 in Düsseldorf—Heidelberger Druckmaschinen AG (Heidelberg) will be launching its complete range of digital print solutions for commercial and packaging printing under the name Heidelberg Linoprint.

“Heidelberg is using drupa as a platform to unveil the full integration of all its digital print solutions for short and variable runs in the commercial and packaging printing sectors in its own product portfolio. This way, our customers benefit from the close interlinking of offset and digital printing that print shops can use to boost their competitiveness further. In the future, the name Heidelberg Linoprint will stand for the entire digital print portfolio of Heidelberg,” says Stephan Plenz, member of the Management Board responsible for Heidelberg Equipment.

At drupa, the digital print solutions of Heidelberg will be presented in Hall 1 under the banner of HEI Flexibility and will highlight the seamless integration of offset and digital printing.

Heidelberg has expanded its cooperation with Ricoh and, from drupa 2012, will be selling the digital printing systems for short runs from Ricoh under the names Heidelberg Linoprint C 901 and Heidelberg Linoprint C 751. At drupa, the products in the Heidelberg Linoprint C series will be presented with the new Prinect Digital Print Manager. Even without integration into a complete workflow, this solution provides users with a highly efficient and transparent digital print workflow with a wide range of functions, such as variable data management, postpress with digital inline finishing systems, and a document-oriented workflow. Optional integration into the Prinect print shop workflow creates a seamless hybrid workflow between offset and digital printing that is unique in the industry. Users therefore have access to all the functions of the Prinect workflow, such as job planning and costing, standardized color management, and end-to-end management and production control from prepress and press all the way through to postpress. This enables print shops to manage and calculate both their offset and digital print jobs from a single workflow.

“The new Heidelberg Linoprint C models represent a further milestone in the systematic expansion of our digital print portfolio. Integrating these models into the automated Prinect print shop workflow gives users an unprecedented degree of flexibility in the production of print jobs. They thus benefit from cost-optimized production and significant added value compared to rival systems,” says Dr. Christian Compera, Head of Digital Printing at Heidelberg.