Digital signage industry organisation The Screen is to hold a special breakfast briefing to discuss the impact of interactive elements and social media integration on digital out-of-home campaigns.

Titled 'Putting a Value on Interactive Out-of-Home', the briefing will be take place between 9.00am and 11.30am on March 23rd at London's Hospital Club, with speakers set to include Twitter's UK sales director Bruce Daisley and director of digital at JCDecaux Stacey Knight, amongst other industry experts.

Topics up for discussion will include the relevance of social media to DOOH campaigns and the move from 'pure broadcast to one-to-one interaction and engagement' in the mobile marketing model. Sarah Sutton, strategy director at Mindshare will also talk about how social media behaviour affects Mindshare's outdoor planning, with particular reference to her recent DOOH work for Nike.

Attendance is free for Screen members or ￡90 for non-members, and interested parties should register with Lisa Goldstein at The Screen.