Eight newspaper kiosks in Times Square now feature interactive digital screens from Monster Media

Monster Media and Cemusa have launched a network of eight digital signage-integrated newsstands in Times Square, New York City. Monster Media explains that the displays are at street level, targeting audiences as they purchase their daily newspapers with touch interactivity, gesture activation, gaming, photo and video capture and integration with mobile technologies and email.

"We are so excited about the enhanced communication possibilities that this initiative provides to our advertising partners," says Nigel Emery, vice-president of marketing and business development, Cemusa. "Bringing interactive advertising to Times Square offers another innovative way for advertisers to get their message out at the crossroads of the world."

Chris Beauchamp, Monster Media chief executive, adds: "Times Square can be one of the most powerful advertising locations in the US. Whether the intention is to influence the buying decision or build a brand, the digital newsstand network will allow advertisers to reach their audiences like never before in arguably the country's busiest advertising market."