This year William Smith celebrates its 180th Anniversary, establishing it as the UK’s longest serving and arguably most successful provider of integrated sign and graphics and digital printing solutions to the trade. The company has also announced that this year it will have completed over 300 successful installations of the ROLLSROLLER Flatbed Applicator for which during the past seven years it has served as the exclusive UK distributor and for which it remains the largest and most popular source of supply.

Throughout this seven-year period, William Smith has vigorously promoted the ROLLSROLLER Flatbed Applicator to the extent that this production workhorse is now widely acknowledged as the most cost-effective and accurate solution to the application of self-adhesive materials and digital prints to virtually any commonly used substrate. As a result of the company’s unique marketing skills, incomparable industry knowledge and unwavering commitment to customer satisfaction, ownership of the machine has been completed successfully at many of the UK’s largest and most influential sign and graphics and digital printing companies where it has been responsible for groundbreaking savings in production time of up to 80 per cent.

Key to this landmark achievement rests firmly with the outstanding service provided by William Smith, both during the evaluation and assessment process and following installation of the ROLLSROLLER throughout its working life. This high level of service is underpinned by comprehensive on-site operator training by the company’s team of specially trained and dedicated engineers, a five-year ‘no quibble’ performance warranty, choice of finance packages to suit all budgetary and production requirements and ongoing technical support and advice.

The ROLLSROLLER is available from William Smith in three distinct machine configurations, 19 different models and a host of optional production enhancements to accommodate a wide range of applications. It is delivered fully assembled and ready to use and will enable a rapid return on investment for all users of the machine.