The German edition of Viscom, hosted this year by Frankfurt, will include new features such as a division of the show into six 'worlds', the organiser has stated.

The six areas will be Printing, Processes and Material; Advertising Technology, Signmaking and Light Advertising; Out of Home Media; Working Materials, Processes and Equipment; Digital Signage World; and Display/POS Expo. The last two worlds will return to the event as 'shows within shows'.

The overall trend for Viscom Frankfurt, to be held from October 25th to 27th, is 'Eco Future'. Seventy percent of the show floor has been booked.