Ipex 2014 has been officially launched with the print trade show's focus on helping printers navigate the changing marketplace highlighted by new 'compass' branding.

"The central theme of our branding is 'discovering' and 'exploring' and the role print has to play in the marketing mix," says Nick Craig Waller, Ipex 2014 marketing director.

The image of a compass is being used to show Ipex's role in helping printers travel through an 'evolving landscape'

"The quickening pace of innovation throughout the complete print production cycle means that printers across the globe are under increasing pressure to offer services that go beyond clients' printing needs.

"Looking ahead to 2014, our role is to guide printers through this journey by bringing together a unique community of suppliers, printers, publishers, marketers and communications professionals from across the world at Ipex."

Ipex will be held at the new venue of London's Excel centre from March 26th to April 2nd 2014, with companies including Heidelberg, Xeikon, Canon Europe and Océ, Fujifilm and Duplo confirmed as exhibitors.