Recognized for its environmental sustainability achievements, Fuji Xerox (Hong Kong) Ltd., a sales subsidiary of Fuji Xerox Co., Ltd., won the gold award in the Wholesalers and Retailers sector of the 2011 Hong Kong Awards for Environmental Excellence (HKAEE), organized by the Hong Kong Special Administrative Region's Environmental Campaign CommitteeNote1, the Environmental Protection DepartmentNote2, and nine other organizations. The company was the first in its industry, as well as the first Japanese company, to win this sectoral gold award. The awards ceremony was held on May 4.

The company was especially recognized for having a clear target on carbon emission reduction with presentable result, green initiatives implemented throughout the offices and for the recyclingNote3.

Specifically, Fuji Xerox (Hong Kong) was awarded for the following efforts:

Pursues carbon emission reduction-1,640 tons in FY2011-in electricity and gasoline consumption. This was six percent reduction compared to the previous fiscal year.
Takes full responsibility for all end-of-life products; Fuji Xerox (Hong Kong) collects used products/consumables from its customers, which are recycled at the recycling facility in Thailand. Further, the company increases collection rate of used items such as toners and spare parts by raising customers' awareness on recycling through distributing a Green Collection Box to customer locations. To date, 123 collection boxes have been distributed to customers at 46 locations.
Conducts onsite visit program at Fuji Xerox (Hong Kong)'s Tsuen Wan Recycling Center to introduce recycling operation to stakeholders, including customers, students, non-government organizations and government officials. In FY2011, there were 17 tours involving more than 300 visitors.

Engages students in environmental conservation programs for three consecutive years since 2008; an Eco-school Story Writing in 2008, a Photo Taking for Biodiversity contest in 2009 and a Shooting “Green” Video Competition in 2010. For the 2010 video competition, the company used Facebook to engage the students and 135 films from 440 participants were received.

Fuji Xerox (Hong Kong) received the gold award by going through two stages of assessment on environmental initiatives and implementation status, followed by a final review by adjudicating panels consisting of representatives from various trade associations, government departments, professional bodies and the like.

Fuji Xerox (Hong Kong) will continue to look for new ways to make its operations even more sustainable and to help its customers and suppliers do the same.