Amscreen's forecourt digital signage network will target people travelling to Beach Break Live and other UK festivals

Amscreen will show adverts for energy drink brand Lucozade on its petrol station forecourt network, with content tailored to and targeted at people travelling to five UK festivals.

The adverts will be shown only on screens within a 40-minute drive of Latitude, T in the Park, Global Gathering, Beach Break Live and V Festival at Hylands Park, and only during key travelling periods.

"Our content delivery and scheduling software is designed to satisfy even the most specific briefs and we welcome those advertisers who wish to utilise the network in this way," comments Amscreen chief executive Simon Sugar.