YCD Multimedia's digital media software and Interactive Digital Signage displays from Elo Touch Solutions are to be combined following a partnership, meeting 'the increasing demand for interactive displays' from retailers.

"This announcement is big news for customers of both companies as it means that we will meet a critical need in the retail industry, enhancing our customers' competitive edge," says Stephen Aguirre, director of strategic marketing for Elo Touch Solutions.

YCD Multimedia emphasises the effectiveness of interactive digital signage in providing 'a cost-conscious tool for retailers to create a unique brand experience' as well as for customer engagement.