Xerox XMPie personalisation software users can now embed web-to-print onto their customers' Facebook pages, enabling them to order branded print materials.

To use the Facebook Connect application, which is available to users worldwide, individuals who are fans of a company on Facebook can visit its page to access the application icon under the page’s cover photo.

By clicking the icon, fans enter XMPie’s uStore portal where they can select an available document template through the app, such as a calendar.

The document can then be personalised with information from their Facebook profile.

From there, an instant pdf proof of the personalised document can be generated and the user can move through the order process of final copy and delivery. If the user allows it, an automatic status update will be posted to the user’s Facebook page to tell others about the experience.

The Facebook Connect Application is an add-on available to customers with uStore 6.0 and PersonalEffect Print MI or higher.

The document templates within the uStore portal are created using the XMPie uCreate plugin to Adobe InDesign and can range from greeting cards, event invitations and various types of calendars, to booklets and posters. The document templates can include variable elements including coupons, QR codes and advertisements.

XMPie Business Portals brand manager Idan Youval said: "Facebook Connect technology enables XMPie customers to help brands strenghthen their existing social media relationship with their fans, as well as attract more followers through their fans’ network as a result of its viral nature.

"This can be a very powerful brand builder for companies with thousands or millions of Facebook fans – plus it will drive more demand and volume for their print and marketing service providers," he added.