Viscom Frankfurt 2012 will include a special exhibition dedicated to sustainable large-format print and media production, called Eco Future.

Developed with Media Mundo and rgf, the area will highlight 'innovations' and products including printed textiles, latex ink and environmentally friendly film, and include live talks and presentations from exhibitors.

Viscom states that Eco Future will also focus on the financial benefits of sustainable print practices, and will aim to cover topics such as products' carbon footprints, minimising emissions from media production and the highest rated materials for environmentally friendliness.