ROI360 will exhibit at September's Cross Media 2012 show, demonstrating technology including its web-to-print marketing portals with new Cross Media and Data Acquisition modules.

Marketing portals, ROI360 explains, allow information including print and PDF to 'flow into' systems such as MIS. The Data Acquisition module, on show for the first time at Cross Media, allows users to target marketing recipients using nearly 40,000,000 Experian consumer data records.

"By removing the complexities traditionally involved in technologies such as cross-media PURL campaigns and intelligent data acquisition we are helping marketers to pack a greater punch, says Simon Ellington, commercial manager, ROI360.