Pageflex, the international supplier of printing automation and cross media marketing solutions, announced today the release of Pageflex iWay 6.0.  Pageflex iWay? is known for the way it increases the productivity of printing organizations by consolidating and automating critical steps in the production process. The range of new features included in iWay 6.0 go beyond productivity and give printers the tools they need to expand their business by offering new services and serving new geographic regions.
 
Pageflex iWay 6.0 lets users:
 
Offer Enhanced Marketing Services
 This new release brings the award-winning Pageflex NuDoc? composition engine to Pageflex iWay. Pageflex NuDoc is the technology that powers the sophisticated variable data personalization offered by other Pageflex products. Bringing enhanced variable data capability to Pageflex iWay means that customers can now offer additional marketing services while still enjoying the benefits of the workflow automation features available in Pageflex iWay. 
 
Add Functionality With the Create Order API
With the new Create Order Application Programming Interface (API), printers can meet their customers’ needs for unique workflows by developing custom interfaces that drive orders into iWay's “back-end”, strengthening and leveraging iWay’s workflow automation. Be it a homegrown storefront or a third-party application, the API allows customers to streamline their workflows and orders into iWay.

Expand Internationally
Pageflex iWay 6.0 also includes globalization features that help printers to better meet the needs of customers who service an international market or who have customers with locations in different countries using different currencies. These features include the ability to send out emails and notifications in different languages, the ability to handle multiple currencies in one storefront, as well as tools for managing your own translation strings for custom fields.

Keep Pace with Mobile Users
In Pageflex iWay 6.0, print buyers can easily access, personalize and order documents directly from their smartphones.
Pageflex iWay 6.0 also includes enhanced features for shipping, delivery queue, and workflow. More information on all features included in iWay 6.0 can be found on the Pageflex blog.
 
VBS is Pageflex' Master Reseller in the Nordic Region and a beta tester of Pageflex iWay. Anders Eriksson, Managing Director at VBS, commented on the new release, saying "Many of our customers have been using Pageflex iWay for years, and the addition of the Pageflex NuDoc composition engine is a welcome new feature because it gives them the chance to expand their businesses with fresh opportunities. In addition, the new Create Order API in iWay 6.0 opens up different market segments for our company."
 
Says Elly Perets, Vice President of Sales and Marketing for Pageflex, “Pageflex iWay has long been the proven solution for print service providers who want to gain efficiencies in their operations. Now with the enhanced marketing capabilities, expanded globalization, and new API Pageflex iWay 6.0 becomes the technology of choice for printers who want to be successful.”