The truck branding system from RGVA enables Domino's to alter its graphics on a regular basis

Kent-based vehicle branding company RGVA has provided 15 new branded vans to pizza chain Domino's. The vehicles feature SideTraxx, a quick-change lorry advertising system, as well as traditional self-adhesive graphics.

The branded refrigerated vehicles, supplied through leasing company Euroway, are part of a rolling replacement programme, as RGVA managing director Ian Calderwood explains: "The team at Domino's have planned to change the creative at least four times over the next year. However, there is already talk of the first set of message changes and we are only six weeks in.

"This is a great contract win for RGVA and it's also brilliant for Traxx and TruckMedia, who have been part of another brand marketing team's decision in recognising the value of a truck audience."

ISO 9001- and ISO 14001-certified RGVA is a UK reseller of the patented Traxx truck frame system which allows graphics to be changed in minutes, it says.