Mimaki's exclusive UK distributor Hybrid Services has rolled-out a new trade-in initiative for print firms looking to invest in one of the company's wide-format printers.

The scheme is offering potential customers a ￡3,000 allowance when trading-in an existing printer, with the caveat that it has a print width of 610mm or wider.

 
The allowance applies to purchases of Mimaki's CJV30-160 printer/cutter or JV33-160 wide format printers made this summer.

Hybrid Services national sales manager John de la Roche said: "Any prospective customer looking at investing in either of these Mimaki machines is assured a ￡3,000 trade in allowance for their 24" or wider inkjet printer."

"Talk with Hybrid or any of our authorised resellers and we’ll put together an attractive proposal taking your existing printer into account. A CJV30-160 or JV33-160 could deliver a massive advance in productivity so it’s a great time to invest."

Mimaki has used 2012 to unveil a number of new machines as well as appoint a new president in Hisayuki Kobayashi this April.

In February the manufacturer made its foray into latex print production with the launch of a new product range, the JV400 LX.

And the same month Mimaki unveiled what it claimed was the "world's fastest" dye sublimation printer, the TS500-1800.