HP announced that Heeter Direct installed HP Indigo 7500 and 5500 Digital Presses to offer new solutions to its customers, improve turnaround times and increase efficiencies.

The Canonsburg, PA-based company will install an HP Indigo 10000 Digital Press in 2013 to further expand its range of applications and take advantage of new business opportunities. With a more than 60-year-old tradition thriving on general cut-sheet offset jobs, Heeter Direct’s future growth depends on its ability to deliver the highest quality in both traditional and digital print capabilities.

“HP is investing in the future of print and has dedicated resources to develop digital platforms like the Indigo 10000 and the high-speed inkjet technology. We want to be a part of that,” said Scott Heeter, president, Heeter Direct. “In today’s challenging market, it’s important to partner with an organization genuinely concerned about the success of its customers, which has been our experience  with HP.”

Entering new markets with expanding capabilities

About 10 years ago, Heeter Direct started repositioning its business to develop expertise in monochrome variable-data printing (VDP), as well as direct mail and fulfillment across demanding vertical markets such as pharmaceuticals and healthcare; casinos and gaming; higher education and public utilities. This shift helped the company rebound from the recession and post double-digit sales growth the past three years.

"We realized very early that the value in digital print for our customers was not in short run static work but in medium and long run variable data work," says Heeter. "It's been a consistent and constant migration ever since, with our sales growth driven by digital print and fulfillment mail."