Cross Media 2012, taking place in London, UK on September 3rd and 4th, will include a Print and Innovation Theatre as part of its education line-up. Sponsored by Canon, the theatre will offer 'new strategies' for printers to improve their businesses through seminars hosted by Fuijifilm, Precision Printing, XMPIE and Canon.

Day one will focus on working with publishers and marketers to take advantage of a developing cross-media industry, while day two will consider QR codes and other technologies designed for increased consumer interactivity.

Each of Cross Media's six seminar theatres is free to attend.