An expert line-up of speakers will analyse the latest innovations, strategies and tactics in online and offline marketing in the Digital & Direct Marketing seminar theatres at Cross Media 2012. The event is scheduled to take place on 3rd and 4th September at the Business Design Centre, London.
The Digital & Direct Marketing seminars, sponsored by web-based marketing solutions provider, Silverpop, are split across two seminar theatres. Both will provide visitors with essential insight into the practicalities of using a combination of channels including mobile, social, online, email and print, to achieve marketing and business objectives.
The seminars will be presented by key note speakers from major brands and household names such as British Gas, Audi, Adobe, Tesco, American Express and O2 Wifi.
On day one, delegates will hear discussions about challenges marketers are faced with, like selecting the right business model for integrating mobile into cross channel marketing, which is becoming ever more popular in today’s smartphone society. A number of presentations will also address the importance of social media and integrating it into cross media campaigns.
Neil Cartwright, Founder, Million Media, will kick off day one in the Digital & Direct Marketing theatre two, as part of a panel discussion looking at how to prove the value of digital marketing to get senior management buy-in. He comments, “Cross media is ideal for those professionals who know the key to delivering a successful marketing campaign is to demonstrate a clear return on investment to either senior management or your client. With so much media competing for your customer's attention, knowing what works is essential knowledge but could take years to learn. Or, you could simply attend Cross Media 2012 and hear it from your peers.”
Day two at the Digital & Direct Marketing theatres will address delegates about how brand owners can utilise video in order to drive customer brand engagement. Visitors can also attend presentations to hear about the public environment and how changes in access to public wifi have been fundamental to digital consumers.
Shaun Bailey, Chief Executive, Jacob Bailey, Chair of DMA Agencies Council and Board Member and Director of Direct Marketing Association (UK), is speaking in theatre one on day two about integrating print and direct mail into a cross-media marketing strategy. He comments, "Cross Media or Integrated Marketing Communications as it was known back in the day when 'Right Said Fred' were still in the charts, has always been important - it's just that it so much more complicated today. The proliferation of channels, the fragmentation of audiences, the manner in which information can be consumed, the richness of the engagement and how it all links together in a way which can be measured.
“Quite frankly this often proves too much for already stretched marketing budgets and resources, and the path of least resistance is taken. Trouble is, the very solution to stretched marketing budgets and resources lies within taking more time to understand cross media relationships. Do this, and you'll concentrate on the highest performing mix of channels thereby getting more bang for your buck. Take the time to go to the Cross Media seminars and it could be time very well spent indeed.”